Ep 6: How to organise an efficient and successful shoot

Ep 6

How to organise an efficient and successful shoot. This episode focuses on what a professional photographer must have in place when you have clients, expectations and a finite time period to achieve the images needed. Gina and Valerie discover what you need in a client brief for advertising, editorial, event or portfolio shoots. They discuss what you need on a shot list, the infrastructure required for a successful shoot (it’s not as much as you think) and the little things that ensure the shoot goes as smoothly as possible.

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Show notes

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Organising a shoot

How to get a brief from the client

  • Advertising
  • Editorial
  • Event
  • Portfolio


  • References for lighting
  • Who the target market is
  • Number of different shots required
  • Mood and feel of the shot
  • Work closely with an art director


  • Images that need to go with a story
  • Ensure the brief tells you what the story is about and tone and feel
  • How many different shots required
  • Studio/location


  • Key guests to photograph
  • Products
  • Table shots
  • Speakers
  • Flowers
  • Food-Event
  • Product launch/awards ceremony/corp lunch/races etc
  • Drinks
  • Wide shots

Portfolio shoots (actors, models, etc)

  • How many shots
  • Studio location
  • Wardrobe

The importance of setting up a shot list

Do you need to educate the client?

What you need to know about wardrobe

Infrastructure on the day

Everyone has a role

What to do if you run out of time

Download our call sheet template here.

PDF / Microsoft Word

How to direct and pose like a pro

About Gina

About Gina

Gina Milicia is one of the most widely known and respected photographers in Australia. She is the master of capturing that ‘magical moment’... READ MORE

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